Sosemo Temporarily Adopts the Name Sosemo.AI to Spotlight AI Visibility Services and Invite Industry Feedback
New York, NY — March 1, 2026 — Sosemo today announced that it is temporarily operating under the name Sosemo.ai for a one-month period, from March 1 through March 31, 2026. The temporary name change follows the agency’s recent rebrand, website launch, and logo unveiling, and is intended to draw focused attention to Sosemo’s AI visibility services and its broader use of AI to increase efficiency across all marketing and media offerings.
Throughout February, Sosemo will publicly use a temporary logo treatment that pairs Sosemo.ai with The Interlocking Brackets, the agency’s newly introduced icon. In this configuration, the Interlocking Brackets remain the primary visual anchor, while “.AI” functions as a modifier—signaling experimentation, curiosity, and emphasis rather than a finalized identity shift. At the end of the month, Sosemo will evaluate whether the name change should become permanent or whether the brand will revert to Sosemo.
The idea of incorporating “.AI” into the brand has been considered throughout Sosemo’s evolution. Early explorations included placing Sosemo.ai directly within the brackets used in the agency’s legacy logo to underscore its embrace of artificial intelligence. Ultimately, Sosemo chose to introduce The Interlocking Brackets as the foundation of its visual system, recognizing that while AI is a critical focus today, the agency’s value lies in integration across marketing and media channels—not in anchoring the brand to a single technology moment.
The temporary adoption of Sosemo.AI brings that thinking into public view. It highlights the agency’s expanding AI visibility services, including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI visibility monitoring, which help brands understand how they appear across generative and answer-driven search experiences. At the same time, it reinforces Sosemo’s belief that AI is most powerful when paired with human strategy, oversight, and validation.
“Sosemo has always focused on visibility—how people discover information, how trust is built, and how brands earn relevance in moments that matter,” said Larry Gurreri, CEO of Sosemo. “Because we were founded as a search marketing agency with methodologies built around visibility, information architecture, and intent, we’re well positioned to lead as search becomes more generative and AI-driven. We’re embracing AI to increase efficiency and unlock new insights, but we’re also thoughtful about whether we want to be known exclusively for AI. Human strategy, judgment, and accountability are essential to delivering superior outcomes, and that balance will always define who we are.”
As part of the initiative, Sosemo is inviting clients, partners, and industry peers to participate in the decision-making process. Visitors to the newly redesigned website will be encouraged to explore the agency’s AI visibility services and to vote yes or no on whether Sosemo.ai should become the agency’s permanent name. Feedback and discussion are encouraged, reinforcing Sosemo’s belief in transparency and collaboration as the industry navigates an AI-driven future.
About Sosemo
Founded in 2012, Sosemo is a strategic media planning, buying, and digital services agency headquartered in New York City, with a European office in Malta. The agency specializes in search engine optimization, paid search, paid social, programmatic media, healthcare marketing, and AI visibility services, including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI visibility monitoring. Healthcare is a core focus for Sosemo, and the team views marketing as a service that helps connect patients with credible, accessible information about their conditions and treatments—empowering them to become more informed participants in their care and more effective communicators with their doctors. Across all engagements, Sosemo combines AI-driven efficiency with human strategic oversight to deliver clarity, performance, and future-ready visibility in an increasingly complex digital landscape.