Sosemo Completes IT Infrastructure Overhaul to Embed 14 Years of Proprietary Agency IP into AI‑Powered Client Delivery
The initiative transforms Sosemo’s proprietary IP into a centralized, AI‑native system that enhances service quality, accelerates strategy, and scales personalization.
New York, NY — May 11th, 2026 — Sosemo today announced the completion of a company‑wide IT infrastructure overhaul designed to embed artificial intelligence directly into how the firm operates, strategizes, and serves clients. At the center of the initiative is the migration and activation of more than 14 years of proprietary intellectual property—process documentation, strategic frameworks, training materials, checklists, communications, and sample deliverables—into secure, centralized platforms that are natively accessible by AI systems.
This transformation allows Sosemo’s teams to operate with the full depth of the agency’s institutional knowledge available in real time, distinguishing its service quality in an era where many organizations rely on AI trained primarily on public web data or limited internal materials.
“AI is only as valuable as the knowledge it can access,” said Larry Gurreri, CEO of Sosemo. “We’ve spent more than a decade building proprietary ways of thinking, working, and delivering results. By embedding that IP directly into our core systems and AI workflows, we’re ensuring our clients benefit from the full strength of Sosemo—not a generic model trained on the internet.”
As part of the overhaul, Sosemo consolidated and modernized its core collaboration and data environments to ensure security, governance, and consistency at scale. The result is an AI‑enabled productivity layer where intelligence is embedded directly into day‑to‑day work—supporting research, summarization, drafting, synthesis, forecasting, and optimization without requiring teams to leave their primary tools.
Unlike traditional AI deployments that emphasize individual experimentation, Sosemo’s approach is organization‑level by design. The firm has built a growing internal library of best practices, prompts, tools, and custom AI agents trained on Sosemo’s proprietary IP. These systems allow expertise to be captured once and reused broadly, enabling faster learning, smarter strategy development, and more consistent execution across client engagements.
To support this shift, Sosemo’s entire Client Services and Operations teams completed more than two months of structured AI agent usage and development training. The program focused on practical application, governance, and quality standards—equipping teams to design, evaluate, and operate AI systems responsibly as part of long‑term infrastructure, not one‑off tools. Teams were also equipped with a concise internal best‑practices guide to reinforce consistent, responsible usage across systems as AI becomes embedded into everyday workflows.
“For our clients, this changes how quickly and how intelligently we can move,” said Mike Russo, SVP of Client Services at Sosemo. “Our strategists now operate with immediate access to years of proven thinking, past learnings, and validated approaches—amplified by machine intelligence. That means faster insights, better optimization, and strategies that continuously evolve as new data comes in.”
The new infrastructure also enables advanced personalization at scale, using AI‑enhanced segmentation and predictive intelligence to support smarter targeting and more adaptive campaign strategies. Combined with data‑science‑driven forecasting and optimization, Sosemo is able to help clients anticipate change rather than simply react to it.
As part of its AI roadmap, Sosemo is also participating in early adoption programs for emerging AI tools, giving the firm hands‑on access to new capabilities and an active role in shaping how those products evolve. This beta‑level exposure further strengthens Sosemo’s ability to translate innovation into practical client value.
Taken together, the initiative reflects a deliberate shift in how Sosemo approaches AI—treating it as core infrastructure grounded in proprietary knowledge, governed by standards, and designed to scale human expertise rather than replace it.
“This foundation positions us for what’s next,” Gurreri added. “It allows us to keep advancing our services, attract top talent who want to work at the leading edge, and continue delivering work that’s deeply informed, highly adaptive, and built for the future.”
About Sosemo
Founded in 2012, Sosemo is a strategic media planning, buying, and digital services agency headquartered in New York City, with a European office in Malta. The agency specializes in search engine optimization, paid search, paid social, programmatic media, healthcare marketing, and AI visibility services, including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI visibility monitoring. Healthcare is a core focus for Sosemo, and the team views marketing as a service that helps connect patients with credible, accessible information about their conditions and treatments—empowering them to become more informed participants in their care and more effective communicators with their doctors. Across all engagements, Sosemo combines AI-driven efficiency with human strategic oversight to deliver clarity, performance, and future-ready visibility in an increasingly complex digital landscape.