The Sosemo Channel

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Sosemo Marketing Agency YouTube Channel

On the Sosemo YouTube Channel, our team breaks down what matters most in today’s fast-changing landscape: from AI visibility and analytics to SEO, SEM, and performance strategy.

Our videos are short, practical, and designed to help brands, marketers, and partners understand how innovation can drive real results.

Sosemo, recently honored as the Best Small Agency for SEO by Search Engine Land, reveals the secrets behind its success in this exclusive interview. Jessica Bowman, renowned SEO expert and author of The Executive SEO Playbook, sits down with Sean Arnell, Sosemo’s Vice President of SEO, to explore the strategy, execution, and results of their award-winning case study. Sean shares actionable insights, including goal setting, opportunity assessment, and performance evaluation, offering a roadmap for marketers to replicate these techniques. Don’t miss the in-depth Q&A, where Jessica uncovers how Sosemo achieved over 5,000 keyword rankings with just 50 articles. Learn the tactics that set Sosemo apart and discover how you can enhance your own SEO strategy!
Inside Sosemo’s Award-Winning SEO Strategy | Sean Arnell & Jessica Bowman
Welcome back to another episode of Sosemo Sit Down! We had an insightful conversation with Lynda Ferrari, Partner at Compass Marketing, to discuss how our recent strategic partnership benefits our clients. Don’t miss out—check it out now! #Sosemo #CompassMarketing #Partnership #Healthandwellness #nutrition #SosemoSitdown #vitamins #supplements #healthwearables #digitalhealth #oralcare #petfood #animalhealth #functionalfoods #digitalmarketing #nycagency #NYC #proudmoment #SEO #SEM #Programmatic #Businessgrowth #clientdevelopment #milestones #achievements #innovation #FastestGrowingCompanies #BestPlacesToWork #ilovemyjob #ClientSuccess
Sosemo Sitdown with Lynda Ferrari: Inside Our Strategic Partnership with Compass Marketing
Welcome back to another episode of Sosemo Sit Down! Yesterday, we had an insightful conversation with our SVP, Mike Russo, diving deep into client strategy and how our Sosemo Approach drives success. At Sosemo, we’re committed to delivering innovative, well-rounded support for all our clients. Don’t miss out—check it out now!
Sosemo Sit Down with SVP, Mike Russo
Welcome back to another Sosemo sit down! We spoke with our VP/Director of SEO, Sean Arnell, and asked him a few questions about Google’s new Search Generative Experience (SGE). He tells us what it is, what we can expect, and how us digital marketers can prepare. Take a look! #Sosemo #Sosemositdown #GoogleSGE #AI #searchresults #preparation #healthcaremarketing #NewYorkCity #NYC #digitalmarketing #adagency #ilovemyjob #lovewhereyouwork #marketingagency #digitalagency #agencylife #ingoodcompany #SEO #SEM #socialmedia #programmatic #Searchengineoptimization #healthmarketing #contentmarketing #contentstrategy #businessgrowth #businessstrategy #marketingexpert #entrepreneurship #leadership
Sosemo Sit Down with VP/Director of SEO, Sean Arnell
We sat down with our CEO, Larry Gurreri, and asked him a few questions about how Sosemo got started, how we've evolved, and what's on our horizon. Take a look! #Sosemo #howwegotstarted #growth #onthehorizon #ourjourney #healthcaremarketing #NewYorkCity #NYC #digitalmarketing #adagency #ilovemyjob #lovewhereyouwork #marketingagency #digitalagency #agencylife #Sosemositdown #ingoodcompany #SEO #SEM #socialmedia #programmatic #healthcaremarketing #healthmarketing #contentmarketing #contentstrategy #businessgrowth #businessstrategy #marketingexpert #entrepreneurship #leadership
Sosemo Sit Down with CEO Larry Gurreri
Cheers to good times and great company! Our holiday party, hosted at The Moxy Downtown NYC, was a night filled with gifts, games, and laughter. This was a great way to celebrate our team’s achievements in 2023, and we hope that everyone had a fantastic holiday season! Contact Sosemo today for more information. https://www.sosemo.com/contact/
Sosemo Holiday Celebration 2023!
Contact Sosemo today for more information. https://www.sosemo.com/contact/ Transcript: Social media’s popularity has continued to increase. So much so that, paid social media marketing has become a cornerstone for digital advertising. In fact, today the majority of digital marketing budgets are spent on search and social media marketing campaigns. However, effectively managing a paid social media campaign is not as simple as posting on Facebook. Campaign management tools have evolved significantly. Therefore, how do you effectively manage rapidly increasing social media marketing budgets? You need a partner with a proven track record and expertise in paid social media to help guide you. Sosemo is one of the leading Paid Social Media Marketing agencies located in New York City. And our awards, client testimonials and case studies prove it. We begin each Paid Social Media engagement with a comprehensive inventory assessment. Target audiences are defined and mapped along the consumer journey by Ad Set with the appropriate goals assigned. The audience size, target reach, and desired ad frequency is then used to determine the recommended budget allocation. Ads must be delivered to target audiences at a frequency that is high enough to drive the desired actions. However, not too high where ad fatigue sets in, which leads to diminishing returns. Proper planning is required to ensure this. Once in market, we continuously work to optimize your campaign. We re-balance the campaign budget distribution based on in-market performance. Budget is re-allocated from campaigns with too high frequency to campaigns with reach and frequency that is too low to drive the desired actions. Targeting may also be restricted to decrease the audience size and increase frequency if needed. When you partner with Sosemo, you can rest assured knowing that you budget is being managed responsibly and continuously optimized for a maximum return on investment. Ready to get started? Fill out the form on our website or contact us today for more information. https://www.sosemo.com/contact/
Learn How To Do Paid Social Media With Sosemo - Award-Winning Agency
Contact Sosemo today for more information. https://www.sosemo.com/contact/ Transcript: In today’s digital economy, consumers are online searching for your products and services 24/7. Having a paid search listing on Google is paramount. If your business is not visible when customers are searching for your products, they’ll simply shop elsewhere. But how can you succeed and grow your business within such a complex digital marketplace? You need a partner with a proven track record and expertise in paid search marketing to help guide you. With headquarters located in New York City, Sosemo is one of the leading search marketing agencies and our awards, reviews and certifications prove it. A paid search campaign can be a black hole for your budget. By default, Google is designed to spend your budget as efficiently as possible for Google, not your business. Our team of experts will setup and structure your campaign in a manner that facilitates efficient spending with minimal waste. At Sosemo, we put more emphasis on upfront research and planning then other agencies and in-house teams. We start by discussing your business goals and aligning on marketing strategies. We then assess available inventory across each phase of the consumer journey and recommend a target share-of-voice for each phase based on budget, cost and your business objectives. Once our plan has been approved, the campaign is setup and structured for maximum budget control, bids are locked in and the campaign is activated. Other agencies setup campaigns based on auto generated recommendations provided by Google. Contrary to our approach, bids are set high then dialed back over time to adjust to the market. This approach results in unnecessary waste. When you partner with Sosemo, you can rest assured knowing that your campaign has been setup responsibly. After launch, we continuously work to optimize your campaign. Ready to get started? Fill out the form on our website or contact us today for more information: https://www.sosemo.com/services/search-engine-marketing/
Learn How To Do SEM With Sosemo - Award-Winning Agency
Contact Sosemo today for more information. https://www.sosemo.com/contact/ Transcript: You know your website needs to be discoverable by consumers within organic search results. You're probably also familiar with search engine optimization for higher rankings. But with so many companies out there claiming to be SEO experts, how do you find a service provider that can actually help grow your business? You need a partner that has a clear directive, a clear strategy, and a proven track record. Sosemo is one of the leading and most respected SEO agencies in New York City, and our reviews prove it. We've worked with some of the most recognized brands in the world and won numerous awards. With our proprietary keyword listening solution and our team of experts, we're able to drive results that our competitors and in-house teams can't. Sosemo emphasizes upfront research and proactive optimization more than most other SEO agencies. They only optimize for a handful of highly searched keywords or brainstorm a massive list of keywords without really considering search volume or competitiveness, then “stuff” these keywords into the site, both of which are ineffective strategies. Our solution identifies highly searched keywords with low competition, stacking the odds in our favor. Google’s algorithms are complex, but they basically boil down to assigning points to areas of a page. Google may set aside 10-points for keywords in a certain area. 10 keywords within that area will get approximately 1 point each, while a single more competitive keyword will get all 10 points. Our keyword listening solution provides the competitive insights needed to make these types of strategic optimization decisions. We proactively optimize web sites with lagging visibility based on these insights, then audit the results to provide additional optimization recommendations and further increase your ranking. Fill out the form on our website to get started or contact us today for more information: https://www.sosemo.com/services/search-engine-optimization/
Learn How To Do SEO With Sosemo - Award-Winning Agency
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