Larry Gurreri is the CEO of Sosemo, a leading digital-marketing agency specializing in integrated solutions that harnesses social, search, and mobile marketing. As a sought-after pundit in search marketing, social media, and app promotion, he had recognized an industry-wide gap between traditional marketing and its latest innovations. In 2012, he founded Sosemo to offer brands superior services and expertise in areas where their traditional agencies-of-record usually have little depth.
Throughout his 15-year career, Larry has demonstrated his leadership through effective team building, content development, search engine optimization, and systems design. With a global background in structuring motivated teams that facilitate learning and foster growth, he also has a proven track record in product development and competitive positioning.
Prior to founding Sosemo, Larry launched and managed the SEM/SEO practice at Digitas Health LifeBrands, which connects wellness brands with consumers’ desire to lead healthy lives, before becoming the Global Head of Organic Search across Digitas and Digitas Health. His clients include some of the world’s most recognized brands: Samsung, Aflac, Mead Johnson, Kraft Foods, Post Foods, Sara Lee, KitchenAid, American Express, Bristol-Myers Squibb, Roche, Bayer, and Pfizer. Furthermore, he produced Lookze NYC, a GPS-enabled architecture sightseeing app for iPhone and iPad. Larry began his career at Subia, a business-marketing agency, where he worked for five years in various roles, including Business Analyst and Web Developer.
In his spare time, Larry enjoys jogging, finding inspiration at art galleries, globetrotting, and cheering on the New York Yankees. Additionally, he serves on the advisory board for Baal Dan Charities, which supports the basic needs and social welfare of impoverished children around the world. He proudly holds a B.S. in Management Science and Information Systems (MSIS) from Penn State University.
• Favorite quote: “It’s kind of fun to do the impossible.” – Walt Disney
• Top three motivations: helping people and businesses to flourish, finding new avenues where brands and consumers can connect, and building trust through integrity
• Top three innovators: Bono, Steve Jobs, Nelson Mandela
Galina Debordeaux is a Search Marketing Supervisor at Sosemo, a leading digital-marketing agency specializing in integrated solutions that harnesses social, search, and mobile. Focusing on organic search engine optimization within healthcare, she joined the company in 2015 and is based in its New York headquarters.
Prior to Sosemo, Galina worked as the Marketing Director at Zipmark, a B-to-B online payments service, where she led the company’s digital and search marketing strategies. Additionally, she worked as the Senior Marketing Manager at Gust, a SaaS funding platform that enables entrepreneurs to connect and collaborate with accredited early stage investors.
In her spare time, Galina is a sailor and marathon runner. She holds a B.A. from Richmond International University and an M.A. from the University of Kent.
• Favorite quote: “The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.” – Thomas A. Edison
• Top three motivations: Learning something new every day, helping others succeed, making a meaningful impact
• Top three innovators: Malala Yousafzai, Françoise Barré-Sinoussi, Elon Musk
Katie Baldesweiler is a Search and Media Senior Supervisor at Sosemo, a leading digital-marketing agency specializing in integrated solutions that harnesses social, search, and mobile marketing. Katie’s focus is on developing and growing paid media strategies for all clients. She also helps oversee and lead SEO and content development strategies.
Katie comes from a number of large digital agencies starting at Digitas as a Search Analyst, working on Mead Johnson, SunTrust and Aflac. Moving on to Neo@Ogilvy, working on Nestle and Purina and lastly a Paid Search account lead at iProspect, on the Diageo and Aaron’s clients. Katie joins us after a long reign at the ‘large agency’ life, excited to grow and flourish with Sosemo. After doing search for almost 6 years, she still has a passion for learning more and perfecting her skills in paid, programmatic, organic and social media channels.
In her spare time, Katie enjoys learning programming and coding (Java, SQL, Ruby) watching SVU and exploring Brooklyn. She is on a mission to go to every ramen restaurant in New York City to find her favorite. She is also a fan of video games, deep house music, punk music and tattoos. She graduated from Rowan University in New Jersey with a BA in Advertising and minor in Communication Studies.
• Favorite quote: “Your life is the fruit of your own doing. You have no one to blame but yourself.” – Joseph Campbell
• Top three motivations: Making clients happy and excited about paid search, seeing the pay-off of hard work through improved performance and better ROI and being enlightened everyday by learning something new or profound.
• Top three innovators: Nikola Tesla, Tim Berners Lee, Galileo Galilei
Christopher Poon is a Senior Media Analyst for Sosemo, a leading digital-marketing agency specializing in integrated solutions that harnesses social, search, and mobile marketing. He joined Sosemo in 2015 and is responsible for day-to-day campaign management. Chris currently manages search engine marketing (SEM), performance media and search engine optimization (SEO) campaigns for primarily ecommerce, technology and B2B clients.
For a year prior to Sosemo, Chris served as the Online Marketing Coordinator for an English School based in Midtown, NYC where he led online marketing initiatives and developed internal processes for improving campaign management.
In his spare time, Chris enjoys rooting for all New York sports teams, spending time with his girlfriend and dog, as well as playing the occasional video game. He proudly holds a B.A. in Information Technology from Rutgers University.
• Favorite quote: “Stay hungry, stay foolish” – Steve Jobs
• Top three motivations: Satisfaction of doing something great, personal growth and accomplishment, making a difference
• Top three innovators: Thomas Edison, Bill Gates, Steve Jobs
Andrew Pfeffer is a Media Analyst for Sosemo, a leading digital-marketing agency specializing in integrated solutions that harnesses social, search, and mobile marketing. Responsible for the day-to-day campaign management, he focuses on managing search engine optimization (SEO) and search engine marketing (SEM) services for health and nutrition clients.
Andrew received his B.S. in Business Administration from the Fox School of Business at Temple University, with concentrations in both Healthcare Management and Business Law. He continued his education at New York University, focusing on Market Research and Digital Analytics, before he joined Sosemo in 2014.
Andrew spends his spare time enjoying and creating music. Among many instruments, he primarily plays the guitar and trumpet and has provided music lessons to students of all ages. He is an avid sports fan and thoroughly enjoys both playing and watching them.
• Favorite quote: “Do or do not. There is no try.” – Yoda
• Top three motivations: Inspiring and encouraging others by being the best and most versatile person you can be, setting near-impossible goals and going above and beyond to achieve them, pushing and improving yourself to the limit…and then some
• Top three innovators: The original “Renaissance Man” – Leonardo Da Vinci, Stan Lee, John Williams
Daniel Kim is a Media Analyst for Sosemo, a leading digital-marketing agency specializing in integrated solutions that harnesses social, search, and mobile marketing. Responsible for the day-to-day campaign management, he focuses on search engine optimization (SEO) and search engine marketing (SEM). A sought-after speaker for media and search-marketing events, he joined the company in 2014.
For two years prior to Sosemo, Daniel served in a variety of digital-marketing roles at numerous New York City startups, including Fueled, one of the largest mobile design and development companies, as well as Blue Fly Web Marketing, which delivers performance-based online marketing solutions. However, his passion for online marketing began as early as his teenage years, during which he was an eBay Power-seller, igniting his entrepreneurial spirit.
Daniel spends his spare time improving his boxing skills at the gym, reading personal-development books, and spending time with his friends and family. He holds a B.S. in psychology from Binghamton University.
• Favorite quote: “Every adversity, every failure, every heartbreak, carries with it the seed of an equal or greater benefit.” – Napoleon Hill, American author on personal success
• Top three motivations: Passion for what you’re doing, learning something new every day, never-ending pursuit of improving yourself and inspiring those around you
• Top three innovators: Bill Gates, Albert Einstein, Thomas Edison
Scott Tannenbaum is an Advisor to Sosemo, a leading digital-marketing agency specializing in integrated solutions that harnesses social, search, and mobile marketing. An industry veteran of both start-up and large agencies, he is a highly sought-after integrated marketing expert, entrepreneur, and unabashed non-conformist, continually discovering new ways to actively engage and connect brands with consumers.
Throughout his 20-year career, Scott has developed business-building programs for some of the country’s most recognized brands: HBO, Time Warner Cable, M&M’s, Radio Shack, Exxon Mobile, Key Bank, Sanofi, and Roche. An innovator in digital healthcare, his campaigns have garnered industry-wide recognition, including a CLIO Healthcare Award, one of the world’s most recognized awards competitions for advertising, design, and communications.
Currently, Scott is Senior Vice President & Director of Client Services for Digitas Health, which connects wellness brands with consumers’ desire to lead healthy lives, as well as Founder of mPulse, an agency “mashup” for uncovering inventive ways to engage with customers. Previously held senior-level positions include: CMO for tranzxl; Executive Vice President & Director of Client Services for Euro RSCG Life 4D; Vice President & Group Director of Marketing, Digitas Health; Senior Vice President & Client Services Director for GSW Worldwide; Vice President & Account Director for The Martin Agency; Vice President & Account Director for RappCollins; Account Supervisor for Grey Entertainment; and Account Supervisor for Draftfcb.
He holds an MBA in marketing from the University of Rochester’s William E. Simon Graduate School of Business Administration, as well as a BA from the University of Rochester.
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